AUTHOR BRANDING: Make it Memorable January 18, 2011 | DBW | 8 Sarah Wendell | “Building a brand name is not about selling books – it’s about making your name memorable.”
A Modest Proposal for Book Marketing December 24, 2010 | DBW | 1 Mike Shatzkin | “The principle is that ‘investment marketing’ must replace ‘expensed marketing.’”
Three Small Ideas for 2011 December 21, 2010 | DBW | 4 Greg Verdino | “Facebook isn’t one single network with 500 million members; it’s 500 million distinct, personal, niche networks.”
The Five Pillars of Online Content Strategy December 20, 2010 | Dan Blank | 3 Dan Blank | “A content strategy is ALL about serving the needs of your audience.”
The Key to an Effective Engagement Strategy: PATIENCE November 15, 2010 | Dan Blank | 5 By Dan Blank | “Have the patience to create quality content, iterate your strategy and truly connect with individuals.”
Enabling a Global Marketing Strategy October 26, 2010 | DBW | 5 By Evan Schnittman | “It is incredibly important to market a title coherently and wisely with a single brand and publish everywhere at the same time.”
On Digital Natives, Analog Marketing and Branding September 23, 2010 | Guy LeCharles Gonzalez | 8 By Guy LeCharles Gonzalez | “If books are ‘social objects,’ what happens when ereaders become the center of attention?”
Your Brand is NOT a Community September 7, 2010 | Guy LeCharles Gonzalez | 8 By Guy LeCharles Gonzalez | “Publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.”
The Godin Situation: Content, Context, Community August 25, 2010 | Guy LeCharles Gonzalez | 12 By Guy LeCharles Gonzalez | “While he’s not short on ego, his platform isn’t all about him; his focus is on serving his community.”
Can Digital Expand the Audience for Comic Books? August 9, 2010 | Guy LeCharles Gonzalez | 9 By Guy LeCharles Gonzalez | “The price pressure on digital copies is likely to increase in a downward direction.”
How to Measure the Value of Editors July 14, 2010 | DBW | 86 By James Mathewson | “What would 30 percent better engagement do to your bottom line?”
Blurring the Lines Between Fiction and Reality June 1, 2010 | Marian Schembari | 5 By Marian Schembari || “Fresh ideas certainly beat annoying the world with friend requests and promotional tweets.”
Is This the Death of Permission Marketing? April 29, 2010 | Guy LeCharles Gonzalez | 13 By Guy LeCharles Gonzalez || “Facebook shut down Beacon two years after it launched, but they apparently didn’t learn anything from it.”
Closing the Gap Between Publishers and Readers April 23, 2010 | DBW | 16 By Tim Brandhorst || “If Facebook is willing to offer some unbelievably useful data to publishers, will Amazon and Apple rethink their approach?”
Why Don’t Publishers Market ALL of Their Books? April 23, 2010 | DBW | 10 By Jane Friedman || “Everyone in publishing acknowledges the system is not ideal. It is in fact broken.”
Should Publishers “Like” Facebook’s Open Graph? April 22, 2010 | DBW | 3 By Shiv Singh || “The Internet is going to become much more of a personalized experience. That can be a good and a bad thing.”
Editorial and Marketing 2.0: Thinking Digitally April 12, 2010 | Guy LeCharles Gonzalez | 7 By Guy LeCharles Gonzalez || “The average reader would be hard-pressed to identify the editor of their favorite books or authors.”
Location Infatuation: Where’s the Publishing Angle? March 30, 2010 | Marian Schembari | 6 By Marian Schembari || “Libraries and bookstores are the ones with the most immediate opportunity here.”
Three Analytics Tools to Maximize Social Media ROI March 19, 2010 | Guy LeCharles Gonzalez | 15 By Guy LeCharles Gonzalez || “Without a focus on analytics, social media can quickly become a worthless investment of your time.”
Glue Offers Authors an Alternative to Amazon March 18, 2010 | Marian Schembari | 12 By Marian Schembari || “Adaptive Blue’s Firefox browser add-on, Glue, has been downloaded an impressive 2.4 million times and counting.”
Transmedia: Gatekeeping the Story, Not the Page March 10, 2010 | DBW | 4 By Alison Norrington || “Transmedia IP must be supported by a solid structure of strategy and can’t rely on a ‘gut-instinct’ or a ‘roll of the dice’.”
What Happens to Book Sales if Digital Versions are Given Away? March 5, 2010 | DBW | 21 By John Hilton III and David Wiley || “The Short-Term Influence of Free Digital Versions of Books on Print Sales”
Dear Author: Digital Books from the Consumer’s POV March 2, 2010 | Guy LeCharles Gonzalez | 13 By Guy LeCharles Gonzalez || “My main takeaway is that readers are hungry to have a conversation with publishers.”
Getting Noticed: Everyone’s an Online Marketer February 19, 2010 | DBW | 8 By Iris Blasi || “I don’t know how to publish an author who will not engage online.”
How Publishers Can Build Their Own Communities February 18, 2010 | Marian Schembari | 14 By Marian Schembari || “If you’re in marketing and in publishing and not in social media, you’re not going to have a job.”
How to Leverage Twitter When You Have Little Time February 11, 2010 | Dan Blank | 7 By Dan Blank || “Adding social media to the mix can seem like that last straw – and a straw that has the least direct effect on revenue.”
Digital Content and Marketing for the Born-Digital Generation February 2, 2010 | DBW | 5 By Alice Pope || “While you have to have an online marketing plan, you also have to have a real world, offline marketing plan.”
The $75 eBook: A True Story February 1, 2010 | DBW | 13 By Aaron Wall || “If people do not pay for information they tend not to respect it enough to act on it.”
Engaging Readers in the Digital Age: Shiv Singh January 28, 2010 | DBW | 13 “Businesses need to act differently in 2010 or others will displace them. It’s time to reinvent.” -Shiv Singh
I Googled “Hype” and Got “Twitter” November 24, 2009 | DBW | 1 By Patrick Boegel || “Getting past the hype to practical implementation.”
Marketing in the Digital Age: Slides and Recap November 12, 2009 | DBW | 4 “Don’t look for $ signs right way; build a channel/platform/community.”
The Five Steps to Beginning a Social Media Strategy October 27, 2009 | DBW | 7 by Jesse S. McDougall || “A strong social media presence takes time and a sustained effort to build.”
Digital Book World
Digital Book World